Looking for tips on creating/improving your cause? Follow the checklist below to maximise your potential donations!
1. Use the HEART formula to write your cause name and summary.
You can adjust the AI prompt below to help with your writing. We recommend Claude.ai for copywriting, but we are not affiliated with any AI platform, so feel free to choose any solution you are comfortable with.
Help me create the cause name, summary (200 characters or less), and cause text for the donation page of #insertorgname.
Learn about the organisation from the website #insertwebsiteURL and the info below.
#insert additional information here
Consider using the HEART formula when writing the cause text.
Hook: Start with a compelling story or statistic
Emotion: Connect to feelings and values
Action: Make a specific, clear request
Reason: Explain the urgency or importance
Thanks: Acknowledge donors’ consideration
Use British English spelling. Ask me questions if needed.
2. Use real images of your program and supporters if you have any.
See example below from Ocean Heroes:
3. As soon as you have a few donations come in, tick “Display recent donations on cause page.” to create social proof for potential donors.
You can find this checkbox under the Display tab when you create/edit a cause.
4. To show progress of your campaign, select the “Show total amount raised” and "Show progress bar" options.
You can also add offline donations to create some traction for your cause.
You can put in any offline donation amount to create traction for your cause.
All the options can be found under the Display tab when you create/edit a cause.
See example below from Teen Challenge Victoria:
5. No more than 3 donation options for each cause.
If you are combining one-off and regular donations in one cause, we suggest using One-off/Monthly/Yearly or One-off/Weekly/Monthly.
Monthly donations are the most common regular donation type, and weekly donations usually contribute the most overall value.
We recommend having no more than 3 options, as once you have more, the top bar becomes a dropdown list, and it's not an ideal visual experience (examples below).
VS
6. Customise the suggested donation amounts with custom amounts, descriptions, and images.
See example below:
7. Embed the donation form on your website with customised font and colours to match your branding.
See example below from Parkinson’s Australia:
8. Reduce the custom questions to the minimum to avoid friction points and donor drop-off.
If you have to collect private information, make sure it’s an optional field.
Do not ask for information people won’t have at hand, e.g. membership number, as this diverts the donors attention risks drop-offs.
9. Make sure you enable donors to cover the GiveNow platform fee, because most of them do cover the fees for you!
You can find this checkbox under the Donation form tab when you create/edit a cause.
10. Customise your thank-you message and donation receipt so it sounds genuine and relevant to your donors.
You can adjust the AI prompt below to help with your writing. We recommend Claude.ai for copywriting, but we are not affiliated with any AI platform, so feel free to choose any solution you are comfortable with.
Help me create a customised thank-you message and donation receipt for my donors using the details below. Use Australian English spelling and ask me questions if needed.
Charity name: [e.g. Wattle Creek Food Bank]
Location: [e.g. Cairns, Queensland]
Cause/focus area: [e.g. food relief, youth support, homelessness]
Who you're thanking: [e.g. financial donor, volunteer, sponsor]
Their contribution: [e.g. $150 donation]
Message format: [e.g. email, card, social media post, SMS]
Tone: [e.g. warm and conversational, brief and sincere, heartfelt]
Impact: [e.g. provide 30 meals to local families this winter]
Additional info: [e.g. upcoming events]
Additional Tips on CrowdRaisers:
If you want to give peer-to-peer campaigns a try, check out this Help Centre section for additional support.