Unless your school is attended by Richie Rich, relying on CrowdRaising for a $25 million new sports stadium is going to be quite a stretch.
It is far more exciting for everyone involved to have a realistic goal and to celebrate a number of milestones on the way to your ultimate Crowdraising goal be it for $25 million or $2500.
‘Woo! We have raised $300!! That means two new beanbag chairs for the library!’
‘Today thanks to all the supporters of GoodLittle School we have reached $5000! What an amazing effort!’
Every time you celebrate a milestone you can also use it as an opportunity to encourage more giving, more CrowdRaising.
‘$2000! Can you believe it? We can! And we think we could even make it to $3000! Go GoodLittle School!’
But don’t make every post a winner at the expense of undermining efforts to date. We DON’T recommend:
‘$2000! That’s ok but we really need $3000 so dig deeper, people.’