A picture being worth a thousand words is especially true when you need to keep your messaging short, sharp, succinct but compelling (hello Twitter).
You may not be able to use images of students due to privacy restrictions but do you have a school mascot? Even better, a school or therapy pet? Or even a principal who doesn’t mind hamming it up for the camera?
Having a face or special image for your CrowdRaiser campaign will add colour and fun.