As COVID-19 came into full swing, Asthma WA started looking for an online donation platform that would help optimise their fundraising.
As COVID-19 started to affect Australian communities, Asthma WA was faced with an immediate need to move to an online donation experience. Previously, the organisation had mostly received financial donations via mail. As money handling was quickly seen as high risk during the lead up to their appeal launch date, Ludovic Williams, Community Fundraising Coordinator at Asthma WA, undertook a review of the donations platforms available in Australia that could meet their needs.
Ludovic says a native donations process, along with a secure data storage service, was vital in selecting their donation platform. “It’s really important to us that we don’t redirect people away from our website, so the embed feature on GiveNow was paramount to that online donation experience. It allows us to keep our brand where donors are going through the payment process.”
The Embed feature allows organisations to add a GiveNow donation form to their own website simply by adding a small snippet of code. This allows individuals to make a one-off or regular donation directly on an organisations site, rather than being redirected to the GiveNow website.
GiveNow also uses a suite of security measures on its platform, including PCI compliance, encryption of sensitive data, and IP checks to prevent suspicious activity. This ensures donors and organisations alike are well-protected. “It’s important that our donors feel their donation is secure, and that their data is being stored safely, which we trust GiveNow with,” says Ludovic.
When it came to getting started with GiveNow, Ludovic found the process simple. “I’m not a technologically gifted person, but for me, this was a really easy setup process from start to finish – from embedding the form to exporting reports.”
Using GiveNow has also grown Asthma WA’s donor intelligence now that they’re able to easily track how their donors were donating, and what causes they were donating too. Throughout COVID-19 Asthma WA has focused on maintaining their connection, though remotely, to some of Western Australia’s most vulnerable people. It was a time of uncertainty where many of the people they supported needed to know the Asthma WA Respiratory Health Team was going to be there when they had concerns about their condition or how COVID-19 would impact them.